The Role of Management in the Implementation of the Concept of Corporate Social Responsibility in Building Corporate Image

Abstract

In a competitive market environment, company management is increasingly faced with the need to continuously improve business strategies to ensure market sustainability and simultaneously differentiate themselves from competitors. The concept of corporate social responsibility (CSR) is gaining growing importance as a strategic tool for building a positive corporate image. This paper explores the role of management in the implementation of CSR, analyzing the ways in which social responsibility is integrated into managerial decisions and strategies, and how such an approach can contribute to creating a competitive advantage. Through the analysis of theoretical frameworks and practical implications, the paper demonstrates that companies actively incorporating CSR principles not only strengthen their corporate image but also contribute to creating a sustainable business environment and community stability. It is concluded that CSR represents a key element of modern strategic management, enabling the achievement of long-term value as well as financial performance.